Fashion Gallery
MFG "2019 Exclusive Fashion Collections—Showroom" PDF Print E-mail

2019 Exclusive Fashion Collections—Showroom


The advent of “concept store” and “showroom” has broken through the existing traditional sale model in the retail industry. Remodeling the retail market by reorganizing or integrating sale instills new vitality into fashion retailers. The Macao Fashion Gallery, which fully supports local culture, creation and fashion, spares no effort to promote the development of the original fashion industry. It keeps organizing diverse exhibition and sale activities for local brands. Now it is launching “2019 Exclusive Fashion CollectionsShowroom” to engage in a brand-new retail model on the basement of the Fashion Gallery. The Store gathers 28 potential fashion or accessory brands, exhibits and sells commodities in the forms of a fashion showroom, and helps brands to accumulate business experience and develop business opportunities while generating greater cluster cohesion effects in brand communications and marketing.



Clothing brands

Common Comma

ella épeler

FORTITUDE

GODDESS ARMOUR

I.N.K

MACON

MISAZAL

Nega C.

POURQUOI

SANCHIALAU

WORKER PLAYGROUND

ZICS

 

Accessories brands

ALAND

ADD something on

CHANGE

Crystal E. Creation

CPTTM

Lexx Moda

Loving Macau

Naomi

Nega C. (Accessories)

Stardust Journey

YEARN LACONIC

ZICS (Accessories)

阿爽

飯田妹

啟能中心

澳門弱智人士家長協進會

 



 
MFG "2019 Brand Story—Macao Original Fashion Exhibition" PDF Print E-mail

“2019 Brand Story—Macao Original Fashion Exhibition”




Introduction


In the wonderful, splendid and fantastic fashion world, new styles are born every season, every month and every day. While earnestly following the pace of fashion, how many people care about the stories behind fashion creation and try to understand designers’ ideas and messages? The fact is that intriguing stories are to be explored behind all types of superb and brilliant fashion pieces. Fashion designers create fashion with wisdom, display unique styles on works with exquisite craftsmanship and narrate brand stories through the works, allowing audiences to feel their passion and thoughts.

 

The SAR government vigorously promotes the local cultural and creative industries and lots of local original fashion brands are gearing themselves up. With promoting the development of Macao’s fashion art and related cultural and creative industry as its mission, the Macao Fashion Gallery will continue to organize the “2019 Brand Story—Macao Original Fashion Exhibition”, providing a platform for local fashion brands to launch and sell their own works to the public, through open call for brands, followed by evaluation and selection.

 

Six fashion labels including ella épeler, MACON, Lexx Moda, ZICS, GODDESS ARMOUR and SANCHIALAU will be featuring at the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the show of ella épeler, a brand that encompasses illustration and totem art, and MACON that represents metropolitan retro and modern leisure style. They are followed by Lexx Moda, the women’s shoe brand combining both style and comfort, and ZICS with black-white-gray architectural aesthetics. The exhibition will be concluded by GODDESS ARMOUR, which integrates geometry and court style design and SANCHIALAU, which demonstrates the fashion art of contemporary women. The audience will have the chance to experience completely different brand stories. At the same time, the venue provides space for participating brands to sell their fashion collections.



Brand introduction

ella épeler

“épeler” is a verb in the French phrase “ella épeler”, which is used when referring to an act of linking or joining things together. Adhering to the concept “Bring Your Attitude to Life”, ella épeler combines various elements in unconventional tailoring and integrates original illustrations and artistic ideas into its designs. By doing so, the brand produces fascinating clothing embodying the diversity and uniqueness of fashion, with an aspiration to turn them into treasures in the closet. ella épeler rolls out fashion items by series rather than seasons and makes innovative attempts through the inspiration of different dressing styles.


Brand Designer

Ella Lei, a post-80s born in Macao, is a graduate from the Design Department, School of Arts, Macao Polytechnic Institute, majoring in multimedia design. She has worked as art and animation designer for four years, while taking a fashion design diploma program. She is currently a freelance designer passionate about illustration and fashion design, hoping to progress by combing these two art form. She is actively participating in exhibitions and fashion events, working on her own fashion label “ella épeler”.


Exhibition theme —Transformation

The whole collection tells a love story about transformation, with three color schemes and three illustrations that depict the three stages of girls.

The pink series integrates pastel green, pink and pastel yellow, symbolizing the innocence and confusion of a shy teenage girl. The childish illustrations on the fabric stand for the girl’s dream for love, which is full of purity with a bit of fancy.

The blue series uses different shades of blue to depict bundles of hair, which is like all the interlacing hairs on head. It means that the girl is now wandering around the realistic side of love in society. She has moved from her fancy world to the reality. She has understood the moment, annoyed and unable to sort out.

The red series stands for her struggle from the constraint of love through a prolonged period. The bright red colors create a kind of spontaneous confidence, and coupled with blooming flowers, displays the beauty of epiphany.



Brand introduction

MACON

Established in 2013, MACON is a fashion brand integrating R&D and sale under Macao Fushun Group.

Originating from Macao, MACON means “MACAU+FASHION” and “MACAU+COTTON”.

Since establishment, it has been the synonym of excellent quality and leisure fashion. As a Macao brand, it integrates leisure tourism features and advocates the notion of “unhurried life and light tourism” to convey the life attitude and friendly culture of Macao.

The brand targets young women aged between 25 and 35 and with comfort and minimalism as its main tone, creates a neutral, artistic and youthful style.

MACON was engaged in business through e-commerce platforms at its early stage. So far it has opened up stores in Macao and Zhongshan, which have attracted a large number of customers from different places.


Jane Chan

Jane Chan, with a bachelor’s degree in clothing design from Beijing Institute of Fashion Technology (BIFT), worked for Kappa, Jack & Jones, Peak and other brands as designer. Her designs were showcased twice on the fashion trend website, WGSN (Worth Global Style Network). In 2010, she designed torch bearer uniforms for National Intercity Games of the People's Republic of China, as well as uniforms for numerous national Olympic delegations. She returned to Macao in 2013 and designed her casual wear collection for men, “BOMDIA”, which was selected to the “2013 Subsidy Programme for Fashion Design on Sample Making” by Cultural Affairs Bureau. Now the designer is the director for local brand “MACON”.


Exhibition theme —Unhurried Time and Space

Themed with “Upon Past and Into Future”, the items adopt asymmetric techniques of special cutting and splicing with natural and artificial fabrics of different thickness, reflecting the derivation of interesting new rules different from the past due to the urbanization in village areas. The whole concept is expressed through the space design of harmonious colors and retro-style modernity.



 
MFG "2019 Brand Story—Macao Original Fashion Exhibition" PDF Print E-mail

“2019 Brand Story—Macao Original Fashion Exhibition”


Introduction


In the wonderful, splendid and fantastic fashion world, new styles are born every season, every month and every day. While earnestly following the pace of fashion, how many people care about the stories behind fashion creation and try to understand designers’ ideas and messages? The fact is that intriguing stories are to be explored behind all types of superb and brilliant fashion pieces. Fashion designers create fashion with wisdom, display unique styles on works with exquisite craftsmanship and narrate brand stories through the works, allowing audiences to feel their passion and thoughts.

 

The SAR government vigorously promotes the local cultural and creative industries and lots of local original fashion brands are gearing themselves up. With promoting the development of Macao’s fashion art and related cultural and creative industry as its mission, the Macao Fashion Gallery will continue to organize the “2019 Brand Story—Macao Original Fashion Exhibition”, providing a platform for local fashion brands to launch and sell their own works to the public, through open call for brands, followed by evaluation and selection.

 

Six fashion labels including ella épeler, MACON, Lexx Moda, ZICS, GODDESS ARMOUR and SANCHIALAU will be featuring at the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the show of ella épeler, a brand that encompasses illustration and totem art, and MACON that represents metropolitan retro and modern leisure style. They are followed by Lexx Moda, the women’s shoe brand combining both style and comfort, and ZICS with black-white-gray architectural aesthetics. The exhibition will be concluded by GODDESS ARMOUR, which integrates geometry and court style design and SANCHIALAU, which demonstrates the fashion art of contemporary women. The audience will have the chance to experience completely different brand stories. At the same time, the venue provides space for participating brands to sell their fashion collections.


Brand introduction

Lexx Moda

Lexx Moda is a women’s shoes brand that highlights women’s personalities. The product lines it has launched each quarter all have a unique theme, and are launched to the market through large footwear exhibitions. The brand has gained recognition of and cooperation with large well-known companies. The products are usually launched in the form of best-selling brand series, adding infinite impetus on the way to create its own brand.


The brand is proud of its own design. The design inspiration comes from the designer’s personal experiences and feelings about the characteristics of local culture in different places, especially from handicrafts and designs in other countries and regions. In addition, designers dare to adopt different elements and materials in design to keep personal style, emphasizing the practicability of overall modelling and attempting to make quality, type, and comfort coexist in each product.


Brand Designer

SANJO IONG
Lexx Moda was founded by SANJO IONG in Northampton in United Kingdom in 2002, mainly selling women's shoes designed by herself.


IONG began to sell her design outside United Kingdom as she took part in shoes exhibitions all over Europe. Having established a company in Macao in 2003, she began to develop her individual women's shoes brand by participating in exhibitions. IONG believes that casual slippers or flats with strong sense of personality best represent the brand’s design style. The designers are fond of new attempts on selections of colors and materials, trying to demonstrate their love for shoes on every work.


Exhibition theme —HOLI- Festival of India

The design inspiration of this season’s products comes from the colorful HOLI, an Indian festival when people spray and paint varicolored powders on the streets to give blessings and in return, gain joy through it. The theme of this season’s products is advocating the idea of positively facing life, and bringing love and vitality to Lexx Moda’s works.


This season’s product lines use the concept of the HOLI’s bright-colored powders as contrast. The actual demand is taken into consideration that fabrics for winter shoes are usually in dark colors so that painted leather that is close to the color of powders is utilized as lining materials. Black, white, and warm-color leather and cloth are used alternately as fabrics. In addition to making the products more attractive, it is hoped to use the effect of colorful powder to show the feelings of happiness and vivaciousness.



Brand introduction

ZICS

“ZICS” Brings a Neutral and Personalized Image of Black, Gray and White to the City.

The brand creation idea is to explore themes with experimental sense in the diversified urban life, create wearable and unique costumes with simple tailoring and personalized details, build a neutral image, and explore the possibility of asymmetry and hierarchy. “ZICS” wants to create a subtle connection with the wearer and the city through every piece of costume.


San Lei

Graduated from the Department of Integrated Design of Macao Polytechnic Institute and attended the “Diploma Course in Fashion Design and Production” in the Macau Productivity and Technology Transfer Centre. Created the local independent fashion design brand “ZICS” subsequently and participated in many fashion shows and exhibitions in Hong Kong, Macao and Mainland China. Once invited by the Macau Productivity and Technology Transfer Centre to join the MaConsef incubation program and responsible for costume series design and fabric pattern design; also participated in the costume design for local musicals and various theatres. Now enjoys a wide range of creative life. In addition to fashion design, theatre costume design, graphic design and interior design are also covered.


Exhibition theme — HUSTLE BUSTLE STUDIO

This season's collection continues to implement the brand style. With the hope of finding fun in the fast-paced urban life, the designer especially uses striped fabric and the row-pleated method to express numerous working papers and tight schedules, brings vitality to the rigid urban life through irregular and layered tailoring, and displays a new season of spring/summer fashion collection.


The layout of the exhibition hall is the extension of the costume creation idea, which turns the site into a corner of the studio, not an office of general stereotypes, but a place that brings a difference to the fast-paced urban life in a funny way; the large clock on the wall represents the rhythm of urban life; the notepaper pasted all over the wall and the featured wall at the back of the office desk can be used to record the work schedule and creative ideas at will.



 
Sun Never Left—2019 Fashion Workspace PDF Print E-mail

由澳門時尚廊策劃的「黃昏小敍─2019時尚坊」於4月至五5月份期間舉行,由本澳文創工作者或設計師擔任導師,帶領公眾體驗創意手作樂趣。活動現接受報名,歡迎公眾參與。


本年首期「時尚坊」於4月6日至5月25日期間推出,逢週六下午3時15分至5時30分在澳門時尚廊門前舉行,每週設有不同主題,包括製作水染花紋木製配飾(4月6日)、捕夢網耳環(4月14日(星期日))、日式和風手提杯套(4月20日)及創意蝶古巴特鏡盒(4月27日)。


有意參加者可親臨澳門時尚廊(澳門聖祿杞街47號)、澳門生產力暨科技 轉移中心成衣技術匯點(澳門漁翁街海洋工業中心第2期10樓)報名,每節「時尚坊」的材料費為澳門幣30元。名額有限,額滿即止,倘有餘額,當日現場也接受報名。


活動報名表格可於澳門生產力暨科技轉移中心網頁www.cpttm.org.mo下載。如有疑問,請於辦公時間內致電2835 3341或8898 0721聯絡劉小姐或羅小姐。「2019時尚坊」活動詳情可瀏覽澳門時尚廊網頁www.macaofashiongallery.com或澳門時尚廊臉書專頁www.facebook.com/MacaoFashionGallery。


四月手作課程資訊

4月6日時尚坊主題:

水染花紋木製配飾


上課時間分為:
A班 (下午3時15分至4時15分)
B班 (下午4時半至5時半)

記報名



4月14日時尚坊主題:

水染花紋木製配飾


上課時間分為:
A班 (下午3時15分至4時15分)
B班 (下午4時半至5時半)

記報名



4月20日時尚坊主題:

日式和風手提杯套


上課時間分為:
A班 (下午3時15分至4時15分)
B班 (下午4時半至5時半)

記報名




4月27日時尚坊主題:

創意蝶古巴特鏡盒


上課時間分為:
A班 (下午3時15分至4時15分)
B班 (下午4時半至5時半)

記報名



 
MFG "2018 Brand Story—Macao Original Fashion Exhibition III PDF Print E-mail



Brand introduction

ella épeler

“épeler” is a verb in the French phrase “ella épeler”, which is used when referring to an act of linking or joining things together. Adhering to the concept “Bring Your Attitude to Life”, ella épeler combines various elements in unconventional tailoring and integrates original illustrations and artistic ideas into its designs. By doing so, the brand produces fascinating clothing embodying the diversity and uniqueness of fashion, with an aspiration to turn them into treasures in the closet. ella épeler rolls out fashion items by series rather than seasons and makes innovative attempts through the inspiration of different dressing styles.


Exhibition theme — “I Dream of the Sea”

It tells a short story about a little girl and her dream in which she swims in the sea and meets different types of marine animals. Seeing sunlight shining through the clear water, she wanders freely around the beautiful and mysterious realm. The little girl transforms the marine animals she met into pattern, emphasizing the delicacy of dream with light and soft tone. The layers of chiffon conveys the sensation of flowing sea water and the joy of swimming. The patterns are covered with embroidered fabric, showcasing a mysterious ocean painting.


Brand introduction

Denimworks

Denimworks was created as a Macao jean brand in 2015 with an aim to preserve and inherit the local techniques of jean clothing production. Named with “Denim”, an essential jean clothing element, the brand adheres to the original idea of simplicity and comfort for jean clothing from choosing fabric materials, through design to production. By doing so, Denimworks aspires to produce jean pieces that best suit the majority of the community, allowing shoppers to select their matching clothes in a relaxing mood while being at leisure.


Exhibition theme — “Camoudream

This concept exhibition, themed on 2017 Camoudream, is jointly created by Denimwork and Fortes Pakeong Sequeira, the founder of Blademark.

Life is like changing weather, with sudden cloudbursts or sunshine; unpredictable storms are against our will. Some people stoop to compromise, are worldly wise and play it safe in order to protect themselves, or even change their own character and immerse in the environment. This group of people lose themselves and let their souls “be buried in a rotten grave”, dragging out an ignoble existence in this merciless, corrupt and coldblooded world.

However, is dragging out an ignoble existence in this distorted era the only way of survival?

No! Even though we have to put on “camouflage colors”, we should live our life to the fullest and brightest!


 
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