2020 Brand Story—Macao Original Fashion Exhibition II PDF Print E-mail

2020Brand StoryMacao Original Fashion Exhibition II



Introduction

In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.


While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.


The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story - Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.


The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.



Brand introduction

Nega C.

The fashion label was established in 2011. In the beginning, the label focused on designing theatre costumes and shoes. In 2012, their first women’s wear boutique opened in Macao. Later, they expanded their lines to cover “Ready to wear” women’s clothes.

“The life you love, the love you live” has always been the design principle of Nega C. The label loves life, creating fashion for active women, unrestrained by age. Living a leisurely life is their main concept, fusing with street culture, music, and art to create a style that is cute, naughty, and hip.


Brand designer:


Isabella Choi developed a strong interest for fashion design at a very young age and is always thirsty for design knowledge. At the age of 15, Isabella made a decision of furthering her studies in UK. In 2010, she graduated from the undergraduate programme in Fashion Design at the Kingston University, London. With her passion for fashion, she established her own fashion brand, Nega C. in Macao, hoping to incorporate creativity into daily life, and understanding it with right attitude.


Exhibition theme — "Ball Ball"

With the brand's mascot "Ball Ball" as its theme, this exhibition uses flower patterns and bright colors to depict the brand's fresh and lively image. It is hoped that the exhibition can fully display the brand's diversified products, such as newly developed scarves and handmade hats, together with the original clothing series, to show customers and tourists the completeness and diversity of local brands. T-shirts and scarves themed with the brand's mascot "Ball Ball” have been successfully developed. It is also hoped that this exhibition will make more people aware of the brand's signature.